For over 20 years, the principals of Gluck Marketing Group have worked with organizations of all kinds to bring their visions to life in uniquely powerful ways.
From large organizations to established small businesses and newer startups, for-profits and non-profits, products and services, GMG’s proprietary approach to marketing has proven effective for any kind of venture.
A Culinary Services Startup
GMG created the strategic position and Brand identity for THE CARING CULINARY GROUP, a culinary services startup led by a celebrity chef with a focus on serving large institutions such as schools, companies, and venues.
The modern yet sophisticated branding and the tagline “Extraordinary dining starts with extraordinary caring™” were developed to convey the unique strategic position of an experienced next generation culinary services company for institutions who truly care about the quality of food and experience that they provide to their students, employees, and customers.
The result:
just months after launch, Caring Culinary landed a multi-million dollar, multi-year deal with a large U.S. university.
Several other major opportunities are currently IN THE WORKS.
A School Bond Campaign
GMG created the strategic position, brand identity, and website for the $385 MILLION “measure bh” school bond ballot measure aimed at securing the funding needed for the modernization of all five public schools in the Beverly Hills Unified School District.
The bright and approachable branding and website, and the tagline “Building a brighter future!” were developed to draw the attention of voters to the critical infrastructure upgrades, safety enhancements, and new technologies needed at aging schools throughout the school district.
The Result:
“measure bh” was successfully passed by an overwhelming majority of voters, making the $385 million school bond the largest in city history.
the critical multi-year modernization effort is now underway at all five schools.
A Branded Beverage Products Company
the founder of GMG led the creation of the beverly hills 9oh2o® brand and its line of premium products as a new ENTRANT into the $100 billion worldwide bottled water industry.
The uniquely powerful brand name Beverly Hills 9OH2O®, the tagline “Drink Beverly Hills™”, and the line of glass and PET premium bottled water products were developed from the ground up to embody the essence of Beverly Hills for the worldwide market to enjoy.
The result:
from the moment of launch through today, beverly hills 9oh2o® has organically garnered media coverage by hundreds of major press outlets worldwide including bon appetit, cnn, good morning america, the wall street journal, vanity fair, and many more.
beverly hills 9oh2o® customers include some of the finest restaurants, luxury hotels, gourmet markets, and other select establishments around the world. the brand’s international expansion is currently underway.
A Video Services Business
GMG, in collaboration with co-creator ariana escalante, created the strategic position and brand identity of vydeo, a one-stop-shop for on-trend, expertly customized, affordable marketing videos.
The modern brand name, clean and inviting branding, and the tagline “Promotional videos for today’s audience™” were developed to convey the on-trend approach and accessibility of the services offered to organizations of any kind and size.
